The City of Watsonville has developed the Historic Label Art Mural Project. A series of apple box label murals have been installed throughout Watsonville's downtown area. Some of these murals were completed with City financial support, and others were completed by private individuals without City assistance.
The murals are exact replicas of box and crate labels used in the early 1900s and used to identify the product, shipper or grower, and the area of origin. The Watsonville area, as well as the Pájaro Valley in general, had literally hundreds of labels in use during this time. There are presently thirteen completed murals, created by five artists. Download the Mural Brochure (PDF).